London-based tech brand Nothing is the new title sponsor for Royal Challengers Bengaluru. This partnership covers the 2026 T20 season. The announcement comes after RCB won the 2025 championship. No one wants to expand its presence in India through this deal.
The tech company and the cricket team worked together during the previous season. They are now strengthening that bond. Nothing is a fast-growing smartphone brand in India. Its leaders believe the energy of Indian cricket matches their brand values. They want to connect with fans through the team’s fearless style of play.
RCB officials also shared their excitement about the news. They believe Nothing is a creative brand that aligns with their modern image. Both groups plan to improve the fan experience this year. They will use bold stories and new ideas to engage the audience.
As the title sponsor, Nothing will have its name on the front of the RCB match jerseys. Fans will see the brand across digital platforms and inside the stadium. This move follows a successful year for the company. Nothing recently opened its first flagship store in Bengaluru.
The company has shown strong growth over the last two years. Reports show it is one of the top-performing mobile brands in the country. By sponsoring the defending champions, Nothing aims to reach even more people. This partnership highlights the brand’s commitment to the Indian market and its cricket-loving community.
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