With its electrifying matches, star-studded lineups, and growing international fanbase, the Pakistan Super League (PSL) has cemented its place as one of the top T20 cricket leagues in the world.
But beyond the boundaries and sixes, cricket fans and analysts alike are asking: What is the PSL’s net worth in 2025? How much does it earn, and how does it compare to leagues like the IPL?
In this article, we break down the PSL’s net worth, revenue sources, franchise earnings, and its financial trajectory, backed by the latest stats and industry reports.
Pakistan Super League Net Worth Is $156 Million
The Pakistan Super League (PSL), now in its tenth season, has not only grown in popularity and competitive spirit but also seen a consistent rise in its digital earnings and overall financial footprint.
Based on recent estimates, the PSL’s net worth is $156 million, primarily from its digital presence, including YouTube monetization, sponsorships, and media engagements.
PSL Net Worth Over the Years
The Pakistan Super League (PSL) has grown steadily since its launch. Each year, the league has increased in financial value, thanks to rising viewership, sponsorships, and strong fan support. Below is a table showing the estimated net worth of the PSL from 2021 to 2025:
| Year | Estimated Net Worth (USD) |
|---|---|
| 2021 | $93.4 million |
| 2022 | $109 million |
| 2023 | $125 million |
| 2024 | $140 million |
| 2025 | $156 million |
These numbers highlight how the PSL is becoming a stronger brand in the cricket world, not just in terms of entertainment, but also in terms of its business and market value.
Financial Milestones of PSL
To understand how much PSL has grown, we need to look at some of its past records.
- In 2023, during PSL Season 8, the league made a record-breaking revenue of over PKR 5.62 billion. This was the highest in its history.
- The Pakistan Cricket Board (PCB) uses a profit-sharing model where it keeps 5% of the total revenue and gives 95% to the teams. This helps the teams grow financially.
PSL Revenue Streams
The PSL has different ways of making money. Here are the main sources of its income:
1. Broadcasting Rights
Broadcast deals continue to be the biggest revenue driver.
In PSL 8, television broadcasting rights alone brought in PKR 2.58 billion, with both domestic and international agreements playing a key role in boosting revenue.
2. Sponsorship Deals
From title sponsorships to co-branding opportunities, partnerships contribute significantly to the league’s financial health.
Notably, HBL’s title sponsorship, extended through 2025, is valued at a whopping PKR 340 crore (USD 22.2 million).
3. Ticket Sales
Stadiums regularly hit capacity during high-profile fixtures. Gate receipts and match-day ticket sales offer a steady income stream, especially in cities like Lahore, Karachi, and Multan.
4. Merchandise Sales
From jerseys and hats to fan gear, merchandise sales are a growing revenue channel, especially for teams like Lahore Qalandars and Karachi Kings with massive followings.
PSL Franchise Financials
The PSL teams also make good money through the profit-sharing system and their own earnings.
1. Franchise Earnings
With the league’s profit-sharing model, each of the six franchises received an estimated PKR 841 million from PSL 8’s central revenue distribution.
2. Profitability
While most teams reported profitability in 2023, a few, such as Multan Sultans, faced challenges due to higher franchise acquisition costs. However, increasing brand visibility and sponsorships are helping offset those expenses over time.
Economic Impact
The PSL is not just a cricket tournament. It also helps Pakistan’s economy in several ways:
1. Taxes Paid
In 2023, the PCB paid about PKR 2 billion in taxes to the government. This shows how big the league has become financially.
2. Job Creation
The league generates thousands of jobs every season in various sectors, including hotels, transportation, food, and stadium management. Host cities also earn more money during PSL matches because of local spending by fans and tourists.
Future Outlook
The PSL plans to expand further in the coming years.
- There are talks of adding new teams, which could increase the league’s value.
- The PCB is also thinking about starting a Women’s PSL, which would bring more attention and investment.
- The PSL is also expanding globally. It now has international TV and digital deals in countries like the UK, USA, and Gulf countries. This means more fans and more income from outside Pakistan.
Related Reads:
Conclusion: PSL Net Worth Is Around $156 Million
In 2025, the Pakistan Super League is worth around $156 million. It has grown from a small league into a strong and successful brand.
It earns money from TV rights, sponsorships, tickets, and merchandise. It also supports Pakistan’s economy by creating jobs and paying taxes.
The PSL is growing, and it could become one of the top sports leagues in the world, both in cricket and in business.
FAQs
As of 2025, the PSL’s estimated net worth is approximately $156 million, primarily derived from its digital presence, including its YouTube channel.
In 2023, PSL 8 achieved a record-breaking revenue of over PKR 5.62 billion, marking a significant increase from previous seasons.
The PSL’s revenue streams include broadcasting rights, sponsorship deals, ticket sales, and merchandise. Notably, the domestic live streaming rights for the 2024 and 2025 editions saw a 113% increase in value compared to the 2022-23 cycle.
The PCB and franchises operate on a 5-95 profit-sharing formula, where the PCB receives 5% and franchises share 95% of the central revenue pool.
Yes, the PSL is set to expand in 2026, with two new teams expected to fetch between $7 million and $10 million each, as the PCB seeks to capitalize on the league’s growing value.
Leave a Comment